About Steve Kaplan
“You can have anything in life you want, if you’ll just help enough other people get what they want.” -Zig Ziglar.
Steve Kaplan –Helping You Get What You Want
I love marketing
Digital Marketing has empowered me to serve people and companies in a way that is special, unique, and not offered anywhere else. My processes and execution of marketing campaigns has been built from the ground up to deliver customized solutions to each client. I’m able to work directly with SEO managers, marketing professionals, CEO’s and executives because of my approach is custom tailored around present marketing processes, successes, and areas of weakness.
Communicate More Clearly, and for a better defined purpose to reach a goal of selling more products or services, or building a larger audience or fan base.
The Digital Marketing Ecosystem
- Search Engine Optimization
- Video Marketing
- Pay Per Click Advertising
- Paid Advertising
- Social Media Marketing
- Email Marketing
- SMS Marketing
- Apps
- Conversion Optimization
All these channels of marketing are tied together - “digital marketing” – describes the process I work within to help businesses connect intelligently through a plan. I help companies better distribute information without waste–cut the 80% fast and find the 20% to do more of it through proof that the web enables us access to. What vehicle is best to reach your customer through? What’s the best way to deliver your message for maximum impact? How do we know who amongst “them” favors us or wants to talk more? Which places are your customers most active with your business? Which places online based on the profile of users fits the personality type of your user and would hence deliver better results?

Resources
Marketing Resources
You don’t have to know everything, You just need to know where to find it.
I’m going to share every resource I’ve ever got my hands on from Search Engine Optimization to Social Media Monitoring–Tools, Resource sites, software as a service platforms, methods and techniques from across the World Wide Web. Real world skills from leading resources in Applied marketing, new media, information technology, computer sciences, cloud services, search engine optimization, social media, copy-writing…
From time to time I will offer something of high value in exchange for your email address and contact information–I will never misuse or abuse your information–for privacy concerns please check out terms and conditions.
Steve Kaplan’s Book List
Books I have read and personally recommend. Want the perfect learning resource for your marketing problem? Shoot me an @mention on twitter @AssetDigital . There is something about learning 20-50 years of distilled experience in a few hours worth of reading that makes me feel like Neo after he gets the Jujitsu Download.
Until I add my own resources I have some related articles down below that are late December 2011 relating to some of the topics I just mentioned. Enjoy!
Related articles
- The Top 50 Posts from KISSmetrics of 2011 (kissmetrics.com)
- Your Marketing Strategy for 2012: 5 Ways to Improve Your Public Relations Capabilities (fletcher-prince.com)
- Should Local Small Business Give Social Media the Cold Shoulder? (webimax.com)

